The series wants to infuse the genuine value of simple kind words like “sorry”, “please”, “excuse me”, and “thank you” to encourage behaviours inspired by gratitude respecting everyone and to promote peaceful coexistence and harmony between peoples. Davide Pagliardini, visual designer from San Marino, deals with visual communication paying attention to lettering and animation. The series explores various styles interchanging letters of different forms, which are the arrival point of a stylistic research that draws from different fields, worlds and historical periods. The result is a modern re-elaborated version with a captivating look that aims at giving importance to the value and meaning of these words.